Fashion

See you Saturday!?

    London based denim brand ‘It’s In My Jeans’ is launching their debut collection exclusively at our Fenwick Bond Street pop up this Saturday…   From stepped hems and frayed seams to cropped flares and killer embroidery, this collection is the coolest thing to happen to kid’s denim… ever!   Join us from 12-6pm… Read more »

The Mini Edit Meets – The Runaway Design Collective

We couldn’t be more excited to have been selected as one of only a handful of retailers in the world to launch The Runaway Design Collective’s latest collaboration with Anita King, a gorgeous capsule collection of sleepsuits screen printed with Anita’s iconic landscape paintings. We sat down with the sisters behind the brand to get the inside scoop… Read more »

The Mini Edit Meets – Atelier/Child

Since its launch this summer, Atelier/Child has become the go-to knitwear brand for fashion loving parents and gift buyers alike, offering high-fashion modern classics, from beautiful statement knits to super luxe baby blankets. Here at The Mini Edit HQ we’re head over heels with the brand and its uber glam founders, ex-Vogue Australia deputy editor and founder of The Grace… Read more »

Families Helping Families

We’ve all been watching the refugee crisis unfold and wondering how we can help. Now Charlotte Emily, a London based photographer specialising in family portraiture, has come up with an incredible way for us all to help families in need, whilst also spending time with our own. On Saturday 3rd October Charlotte will be hosting a back… Read more »

Can you feel the love?

We’re super excited to announce the arrival of Love Specs sunglasses at The Mini Edit! These mega sunglasses have flip down diffraction lenses which turn light into rainbow hearts, making them perfect for feeling the love at festivals, parties, weddings and fireworks displays! Better still, 100% of the profits from the sale of Love Specs go to Love Support… Read more »

Paaaarty!!

We couldn’t possibly have launched the site without throwing a little party to toast in the new beginning, and what a party it ended up being… With our friends at Mother’s Meeting managing the guest list, The Big Fernand on burgers, Scoopsy Daisy on ice cream and Fun DMC on the decks, it was an incredible… Read more »

Kid’s Fashion Just Got Serious

The Mini Edit started out as a conversation with my mother almost two years ago today. After a long week at work I was wistfully pondering what my dream store might look like. ‘Can you imagine what a kids retail environment would be like if you stripped away tradition and really started from scratch? Think… Read more »

The Mini Edit Meets – Yasmin Sewell

YASMIN SEWELL @yasminsewell   CO-FOUNDER OF PAPER MACHE TIGER, ÊTRE CÉCILE AND ÊTRE PETITE   WHERE DO YOU LIVE? Hackney, London.   WHO WITH? My husband, son and baby boy.   IF YOU COULD LIVE ANYWHERE ELSE IN THE WORLD, WHERE WOULD IT BE? The place I grew up, Sydney.   WHAT ARE YOU LISTENING… Read more »